New York-based Columbia Care said Wednesday it plans to launch a new cannabis brand in partnership with former heavyweight boxing champion Mike Tyson.
The brand line – which will be called Tyson 2.0, according to a news release – will be sold across Columbia Care’s 99-dispensary network in 18 states and will include flower, concentrates and “consumables.”
The line will also be sold wholesale to other retailers.
The brand launch – no date has been announced – will be overseen by Adam Wilks, former CEO of One Plant, and Chad Bronstein, CEO and founder of Chicago-based Fyllo.
The new Tyson 2.0 brand has completed a $7 million seed round, Forbes reported.
The funds will be used to “solidify cultivation agreements, develop proprietary strains, and build a national sales team,” according to the release.
Tyson is not new to the marijuana industry. In 2018, he announced his plans for a 40-acre California cannabis ranch and production facility as well as a brand, Tyson Holistic.