Columbia Care partners with boxing great Mike Tyson on cannabis brand

Women, minority execs show few gains in U.S. cannabis industry, according to the latest data from the MJBiz Diversity, Inclusion and Equity Report. Get your copy here.


New York-based Columbia Care said Wednesday it plans to launch a new cannabis brand in partnership with former heavyweight boxing champion Mike Tyson.

The brand line – which will be called Tyson 2.0, according to a news release – will be sold across Columbia Care’s 99-dispensary network in 18 states and will include flower, concentrates and “consumables.”

The line will also be sold wholesale to other retailers.

The brand launch – no date has been announced – will be overseen by Adam Wilks, former CEO of One Plant, and Chad Bronstein, CEO and founder of Chicago-based Fyllo.

The new Tyson 2.0 brand has completed a $7 million seed round, Forbes reported.

The funds will be used to “solidify cultivation agreements, develop proprietary strains, and build a national sales team,” according to the release.

Tyson is not new to the marijuana industry. In 2018, he announced his plans for a 40-acre California cannabis ranch and production facility as well as a brand, Tyson Holistic.