Denver TV Station Sends Undercover Shopper to Retail Stores

A Denver television station recently sent a secret shopper armed with a hidden camera into retail marijuana stores to determine what type of consumption advice employees are giving customers about edibles.

The result: Workers at all three retail shops told the shopper to consume more than the standard serving size listed on the packaging (10 mg of THC). Some employees suggested eating the equivalent of up to five doses.

The TV report framed the story around concerns that edibles may have played a role in an apparent suicide as well as a murder, which have increased scrutiny – from both the state and the media – on the industry.

, Denver TV Station Sends Undercover Shopper to Retail StoresColorado’s Marijuana Enforcement Division already sends secret shoppers into businesses to patrol for violations, but this is one of the first times that a local media organization has conducted its own undercover investigation on the state’s new retail stores.

While a state health official expressed concern over the dosing recommendations provided by workers, the story did not mention a Denver Post report that found many edibles companies are putting substantially less cannabis in their products than is advertised on the packaging. As a result, many consumers have to ingest more than the standard dose to get the associated buzz.

Additionally, employees at each shop recommended trying a limited amount and then waiting 45 minutes. Workers also indicated that the effects of edibles vary based on the individual and provided information about how much they personally consume.

Latest Headlines

6 comments on “Denver TV Station Sends Undercover Shopper to Retail Stores
  1. Len Goodman on

    If I understand the CO regulations, 10 mg is the dosage limit per packaged edible. For some folks that is sufficient, but for many it is not. Some of the Patients at New MexiCann use 6 to 12.5 mg or less per dose, but the majority require 25 mg for effective relief and many require 50 mg to 100 mg for effective relief. It is important for the consultant to urge an initial minimum dose with a wait of 90 minutes before deciding its effectiveness. Each Patient needs to increase dosing incrementally over a period of time in order to establish their personal threshold for relief and for their personal tolerance. Once someone knows the approximate number of milligrams need to achieve the needed relief, that dosing can be applied successfully to other products – assuming labeling is accurate. It is appropriate that initial consultations urge beginning with the recommended minimum dose, but to feel comfortable to slowly experiment with small increases in titration until a they find and understand the effective dose.

  2. Gio on

    Just came from Denver. I know it sounds simplistic, but just tell the people how many tokes, or how many joints the edible is equivalent to. Find a standard for good quality flowers, establish it and then make the comparison. This is what stoners understand.

  3. Len Goodman on

    The joint model is good, but quantification is tricky. The delta 9 THC when ingested converts to 11 Hydroxy THC which has much greater potency and is much slower to metaboize. 10 mg of smoked THC is very different from 10 mg of ingested THC. It is easy enough to say that a 1 gram joint with 20% THC has 200 mg THC but what does that mean for ingested THC. Most who smoke a 1 gram joint over the course of several hours get the same effect from 25-50 mg of ingested THC. The model is good but the equation for comparison needs a lot more date to figure out.

Leave a Reply

Your email address will not be published. Required fields are marked *