Due Diligence: Mind your p’s and q’s (prices and quantities)

We’ve all heard the idiom “mind your p’s and q’s.”

One theory among many is that p’s and q’s references pubs in England where the bartender tallied all the pints and quarts sold – and, if he liked you, your quarts became pints on the bill.

But in the business world, p’s and q’s speaks to how we drive revenue: price and quantity.

Revenue growth for any company is comprised of growth in the price charged and growth in the number of things sold.

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