MassRoots, MJ Freeway team on menu pricing for dispensaries

MassRoots and MJ Freeway announced a partnership under which MJ Freeway’s technology will enable live online menu pricing for its dispensary clients via the MassRoots platform.

The deal is similar to a recent one struck between MJ Freeway, a Denver-based seed-to-sale tracking company, and the online retail guide Weedmaps.

“This partnership will enable seamless communications between MJ Freeway’s thousands of dispensary clients and MassRoots’ community of hundreds of thousands of cannabis consumers,” MassRoots CEO Isaac Dietrich said in a news release.

It’s been a turbulent year for MassRoots, a cannabis-focused social media site. In September, the Denver company disclosed it had missed payments to some of its creditors. Not long after, the firm paid back nearly $1 million in debt before receiving more than $1 million in new funding.