With the rise of medical marijuana in the United States, alcohol businesses have taken a hit.
And the two very well may be correlated, according to a new study.
“The overall conclusion of the study is marijuana and alcohol are strong substitutes for each other,” Forbes reported.
If that’s true – as many in the cannabis industry already believe – then that could provide even more incentive for alcohol companies to elbow their way into the marijuana trade, as Constellation Brands has already done.
The study was performed by researchers from the University of Connecticut, Georgia State University and the Universidad del Pacifico in Lima.