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Age-specific marketing, advertising will make your message resonate among various age groups

Millennials might be a cannabis company’s bread and butter. But middle-aged and older adults are increasingly turning to marijuana for medical or recreational use—and that underscores the need for cannabis…

News February 1
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Cannabis retail executives share strategies for retaining budtenders

It can be difficult for marijuana retailers to keep their top-performing budtenders, but the payoff for investing in retention is well worth it.

News February 1
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Canada Gets Clinical

Canada’s strict branding and packaging regulations have posed a unique challenge for cannabis companies trying to make their recreational products stand out on store shelves. The regulations limit what messages…

News February 1
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Building the Plane as You Fly

Green Labs eyes product expansion, revamped packaging and other changes during edibles regulatory overhaul in Washington state Infused edibles company Green Labs was blindsided in early October, when Washington state…

News February 1
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Juice Diet

Growers can cut their power consumption through LEDs, cannabis-specific HVACs and greenhouses Cultivators hoping to keep production costs down should consider one crucial component shaping their bottom line: energy consumption.…

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Avant-Garde Holdings Americas CEO Robert Chavez

How did you identify this business opportunity in the cannabis sector? What was your “aha” moment? I’d been in health care for two decades. I ran pain clinics, and I…

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Five Questions with Lily Colley

Marijuana marketing expert Lily Colley knows well the long list of hurdles that cannabis firms face as they hustle to scale their brands and compete nationally. As the national marketing…

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Q&A with Tidal Royalty’s Paul Rosen

As Canada’s largest cannabis firms ink multi-billion-dollar deals to expand globally, many of the companies’ original investors and founders are turning their sights to the opportunities unfolding south of the…

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Ohio medical marijuana sales top $330,000 in first weeks

Medical cannabis patients in Ohio have spent more than $333,000 on 46 pounds of cannabis since sales kicked off at four dispensaries Jan. 16, the Dayton Daily News reported. The…

News February 1
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