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Opinion: Cannabis brand health might be more important than sales, data suggests

Brand health is a toolkit that tells marketers objectively how well their initiatives are performing, not just in terms of sales but rather what is resonating with consumers. 

News February 10
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Aurora posts positive adjusted EBITDA on marijuana sales growth

Edmonton, Alberta-based Aurora Cannabis posted positive adjusted earnings before EBITDA worth 1.4 million Canadian dollars ($1 million) in its second fiscal quarter of the year, the company announced late Thursday.

News February 9
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Judge sides with Washington state over cannabis residency requirement

A U.S. judge ruled that Washington state's residency requirement for cannabis company owners and investors is constitutional.

News February 9
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New Jersey eliminates marijuana cultivation license cap

In a bid to boost a sagging adult-use marijuana market and encourage minority participation, New Jersey state regulators abolished the state’s cultivation license cap.

News February 9
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Colorado launches energy-efficiency program for cannabis cultivators

Colorado is offering "free technical assistance and access to financing for cannabis cultivators" as part of a program to boost energy efficiency.

News February 9
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Louisiana’s largest medical marijuana producer doubling capacity

Good Day Farm, the largest medical marijuana producer in Louisiana, is doubling production capacity this year amid strong patient demand and new regulations expanding access.

News February 9
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Cannabis producer Canopy cutting 800 jobs, closing flagship Canadian facility

Canadian cannabis producer Canopy Growth said Thursday it is closing its flagship cultivation facility in Smiths Falls, Ontario, and cutting more a third of its workforce as part of a…

News February 9
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Marijuana reform faces ‘more challenging’ environment in Congress under GOP

Rep. Nancy Mace, of South Carolina, is on U.S. House Speaker Kevin McCarthy’s good side. On the surface, the Republican congresswoman's loyalty should be good news for marijuana legalization’s prospects…

News February 9
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Scotts Miracle-Gro cannabis unit sues TerrAscend over expansion into New York market

Scotts Miracle-Gro's Hawthorne subsidiary is suing the executive chair of multistate operator TerrAscend and his investment company, alleging the MSO exec is trying to undermine Scotts' purchase of a coveted…

News February 8
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