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Cannabis awards are going mainstream. But does a win mean a sales boost?
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Cannabis education, demographics and product familiarity all help win over buyers
The marijuana industry has never been so replete with cannabis product formats: flower, vape cartridges, concentrates, edibles and infused beverages as well as topicals, tinctures, capsules and other offerings.
News November 1
Older legal markets report increased interest in edibles and vapes, but passion for flower remains
Marijuana businesses in new markets can expect consumer knowledge and tastes to change over time, but not by much. According to retailers in mature recreational marijuana markets, flower remains the…
News November 1
Price and potency drive flower sales, but educated consumers show interest in terpenes and minor cannabinoids
Flower is the undisputed champion of marijuana products, making up more than half of market share - and often more when including pre-rolls.
News November 1
Edibles and beverages are popular choices with new cannabis users
Leeriness over respiratory hazards is one factor that drives some cannabis consumers away from flower and vapes and toward edibles and infused beverages, industry observers said.
News November 1
Concentrates and vape products maintain dominance among heavy cannabis users
Vape cartridges and concentrates generally follow flower and pre-rolls in terms of popularity among customers. Unlike the flower category – where “house” brands dominate – vape and concentrate brands seem…
News November 1
Topicals, tinctures and capsules lag other categories, remain popular with women and older consumers
A small but growing segment of the industry belongs to products such as topicals, tinctures and capsules.
News November 1
An ironclad lease can help marijuana companies avoid eviction in state-legal markets
In most states where marijuana is legal, the license to operate a cannabis business is tied to the real estate where it’s located, making it critical for companies to maintain…
News November 1
A new generation of up-and-coming marijuana entrepreneurs is making its mark
The modern marijuana industry is nearly three decades old. The first wave of industry pioneers - those who fought federal and local crackdowns and persevered through IRS audits and threats…
News November 1
How to sell your marijuana retail store without selling yourself short
Whether it’s a single-store deal or the sale of a multiple-outlet chain, successfully navigating the acquisition of your cannabis retail business takes stamina, foresight and emotional intelligence.
News November 1
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