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Why cannabinoid bans fail, and what the federal hemp THC ban extension actually gave operators
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Limiting Your Liability
CBD manufacturers risk paying thousands of dollars in legal expenses if they lack insurance to deal with rash-inducing topicals, exploding vape pens and other problems connected to their products. Cannabis…
News March 1
Branding When You Specialize
Branding a cannabis business that specializes in a stop along the supply chain—cultivation, product manufacturing or retailing, for example—is a different challenge than branding a vertically integrated marijuana company. For…
News March 1
What’s in a Name?
As the cannabis industry matures, many businesses are trying to project a more sophisticated image. Rebranding is one way companies can present a more professional impression. The decision to rebrand…
News March 1
Nailing down strategy is key for cannabis companies successfully partner with celebrities
Carlos Santana, Willie Nelson, Snoop Dogg and Whoopi Goldberg. These are just a handful of celebrities who have lent their names to—and, in some cases, invested in—cannabis companies looking to…
News March 1
Expanding Brand Awareness
Establishing a nationally recognized brand in the crowded—and federally illegal—marijuana market isn’t easy, but there are steps cannabis companies can take to ensure consumers are aware of their products when…
News March 1
Brand Stand
Many cannabis companies that are flourishing today owe their success at least in part to branding. Winners in this area have not necessarily invested loads of capital into branding but…
News March 1
Regulatory delay, restrictions causing marketing roadblocks for CBD brands
CBD is currently the fastest-growing segment in the cannabis industry, with new companies jumping into the market almost daily and retailers from big-box chains to mom-and-pops eager to stock their…
News March 1
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