Cannabis sales saw a huge spike on 4/20. Here’s why.
Marijuana retailers saw 73% more transactions on the 4/20 cannabis holiday than they did the previous day.
News April 24
Latest In: 4/20
What cannabis retailers need to do to prepare for the 4/20 rush
Cannabis retailers know 4/20 is a huge day. But making sure 4/20 pays off all year long requires…
News April 15
Is 4/20 still the best day for cannabis retail?
Retail cannabis sales the week before 4/20 last year were higher than the holiday itself, according to a…
News April 13
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The New Genetics Race: Why Cannabis Seed Brands Are Becoming the Next Big Differentiator
As cannabis shoppers become more educated, seed brands are no longer just selling genetics — they are shaping loyalty, discovery, and the next wave of premium cultivation culture.
June 9
What cannabis retailers get wrong about 4/20 discounts
Aggressive discounting is a key part of most cannabis retailers' 4/20 plan. But operators should focus on the…
News April 3
Why cities in regulated marijuana markets still don’t host an official ‘weed week’
The general lack of sanctioned cannabis festivals - or some other form of civic celebrations other commodities and…
News April 24
Cannabis operators strive to get things right as 4/20 approaches
As more retailers and brands zero in on a strong return on investment for April 20, Weed Week…
News April 18
Return on investment is new 4/20 focus for cannabis retailers, brands
As the industry, consumers and other enthusiasts prep for another April 20 cannabis celebration, the date is taking…
News April 16
Opinion: Maximize the impact of 4/20 on your marijuana business all year long
As the cannabis industry gears up for 4/20 - the ultimate celebration of marijuana for businesses and consumers…
News April 17
Colorado sees ‘worst 4/20 in five years’ amid slumping April cannabis sales
Colorado's regulated cannabis industry suffered its "worst 4/20 in five years," according to the Marijuana Industry Group, citing…
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