Audience and purpose drive cannabis sales: Q&A with Kanha Global’s Angela Cheng
Targeted marketing plans that align with local and cultural values are essential for marijuana companies seeking to maximize…
News September 19
Latest In: branding
Maryland cannabis regulator fines Curio $8,000 for advertising violations
Maryland fined two divisions of cannabis multistate operator Curio Wellness a total of $8,000 for violating state advertising…
News August 27
Minnesota-based cannabis MSO changes name – again
One of the oldest multistate operators in the cannabis industry is changing its name to something closer to…
News July 2
How one high-end fashion brand sought to woo its fans with cannabis – and found a new audience in the process
Since high school, Brett Heyman sought out acrylic clutch purses from the 1950s and ’60s. But over time,…
News August 1
Marijuana brand Old Pal gets $8M infusion from consumer products firm
Consumer products company Turning Point Brands (TPB) is making an $8 million strategic investment in marijuana brand Old…
News July 23
Canopy Growth sued by Cointreau over cannabis beverage name
Canada-based cannabis producer Canopy Growth is being sued in a U.S. federal court by French orange liqueur producer…
News July 14
White-label branding might be marijuana industry’s next hot trend
The complexity and cost of obtaining cannabis licenses has many brands turning to white-label branding.
News November 8
A case study in how to develop a national cannabis flower brand
National cannabis brands are common in several sectors including infused products, vape pens and retail. But the industry…
News October 25
Recreational cannabis brand and product expansion slow in US markets
Marijuana companies are slowing the rollout of new brands and products in what might be the latest sign…
News October 20Featured
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