COVID-19 sharpens focus on digital cannabis marketing in Canada
A captive audience in search of digital distraction, combined with boosted cannabis demand during the COVID-19 pandemic, means…
News April 17
Latest In: branding
Why some marijuana firms are rebranding in response to cannabis industry’s changing business climate
As the cannabis industry has moved to shed the “stoner” stereotype many have held of its consumers, several…
News December 2
No Snoop for you! Celebrity names not allowed come cannabis legalization in Canada
Branding partnerships between Canada’s biggest cannabis companies and their celebrity backers will be thrown into limbo when new…
News October 2
Cannabis businesses capitalize on banks, factories and properties with past historical interest
By Omar Sacirbey Marijuana companies are finding a new way to generate buzz beyond traditional advertising and marketing:…
News October 17
A look ahead: Issues facing marijuana professionals in 2017
The marijuana industry is not only beginning a new year, it's starting a fresh era in which it…
News January 3Featured
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