How one high-end fashion brand sought to woo its fans with cannabis – and found a new audience in the process
Since high school, Brett Heyman sought out acrylic clutch purses from the 1950s and ’60s. But over time,…
News August 1
Latest In: cannabis branding strategies
Schwazze marketing executive pinpoints brand identity
Julie Suntrup joined Schwazze, a vertically integrated cannabis business, in late 2020 as head of marketing and merchandising.…
News August 1
Marketing pros advise brand differentiation, sharing story on multiple channels
From consumer sophistication to product choices, the cannabis market looks different than it did even a few years…
News August 1
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The Medical Card Has a New Argument
Federal rescheduling handed the medical tier a tax tool it never expected. Whether operators use it — and how fast — is what the next few years of market data…
June 2
Marijuana branding strategies do’s and don’ts
Branding in cannabis is infinitely more complicated than any other industry. Cannabis consumers encompass a huge demographic spectrum.…
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