With more women buying cannabis, product demand could change
More women are buying cannabis, which could lead to shifts in product demand. Women still make up a…
News March 30
Latest In: cannabis marketing
A case study in how to develop a national cannabis flower brand
National cannabis brands are common in several sectors including infused products, vape pens and retail. But the industry…
News October 25
Branding and marketing cannabis in a recession
When the economy nosedives and consumers slash their spending, a sage marketing strategy can help maintain existing customers,…
News July 1
Marketing lessons cannabis companies learned during 4/20
The coronavirus pandemic forced marijuana companies to be creative in getting the word out during this year’s 4/20…
News May 1
COVID-19 sharpens focus on digital cannabis marketing in Canada
A captive audience in search of digital distraction, combined with boosted cannabis demand during the COVID-19 pandemic, means…
News April 17
Florida marijuana company Trulieve named in marketing spam lawsuit
A Tennessee man filed a federal lawsuit seeking millions of dollars in damages against Trulieve, Florida’s largest medical marijuana…
News December 13
Offering consumers a face-to-face experience helps them remember a marijuana brand, experts advise
Whether it’s a cannabis-focused arts and music festival, a "garden party" or a tour that guides visitors from…
News November 4Second CO Cannabis Company Seeks NFL Stadium Naming Rights
A second cannabis company has announced it wants to land the naming rights for Sports Authority Field at…
News May 19Colorado City’s Marijuana Ad Laws Under Scrutiny
A pair of Colorado marijuana stores, The Farm and Terrapin Care Station, are accused of violating the city’s…
News October 23Featured
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