Latest In: gen z

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Cannabis vapes now outselling flower in California – thanks to Gen Z

The turnaround in the country's largest cannabis market is attributed to Gen Z, the first generation to prefer…

News March 9
boomers demographics gen z gen z cannabis gen z cannabis buying habits gen z marijuana gen z marijuana buying habits generations millennials operators retail retailers youth
Customers at Fire & Flower on the first day of legal adult-use cannabis sales in Canada in 2018

How Gen Z’s buying habits are reshaping legal cannabis retail

Cannabis operators are watching an unexpected consumer shift transform retail. Gen Z, the industry’s youngest legal consumers, are…

News November 24
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