Schwazze marketing executive pinpoints brand identity
Julie Suntrup joined Schwazze, a vertically integrated cannabis business, in late 2020 as head of marketing and merchandising.…
News August 1
Latest In: marijuana branding strategies
Marketing pros advise brand differentiation, sharing story on multiple channels
From consumer sophistication to product choices, the cannabis market looks different than it did even a few years…
News August 1
How to protect your cannabis brand from the host of issues that might arise
When the cannabis industry says growers should “protect their cannabis brand,” what does that really mean?
News September 2
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The New Genetics Race: Why Cannabis Seed Brands Are Becoming the Next Big Differentiator
As cannabis shoppers become more educated, seed brands are no longer just selling genetics — they are shaping loyalty, discovery, and the next wave of premium cultivation culture.
June 9
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