Willie Nelson-branded hemp THC drink goes national with $15 million raise
The financing will fuel product development and national retail expansion of the brand, which launched less than a…
News February 5
Latest In: Willie Nelson
Chart: Healthy markups for MJ strains with celebrity names
Celebrity-branded marijuana strains are commanding a premium in recreational markets by capitalizing on name recognition and sophisticated branding.
News December 5Willie Nelson’s Marijuana Company Hiring in Colorado
Legendary country singer Willie Nelson has followed through on his promise to join the cannabis industry with his…
News June 20
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The New Genetics Race: Why Cannabis Seed Brands Are Becoming the Next Big Differentiator
As cannabis shoppers become more educated, seed brands are no longer just selling genetics — they are shaping loyalty, discovery, and the next wave of premium cultivation culture.
June 9
Willie Nelson Partners With Tuatara Capital
Legendary country singer Willie Nelson has chosen New York-based equity firm Tuatara Capital as a new partner in…
News September 16Willie Nelson Hopes to Debut Marijuana Strain Soon
In just two months, Colorado recreational shops may have some serious star power to contend with. Country music…
News July 21Featured
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