Another marijuana company is looking to a celebrity to help market its product.
According to a news release, Los Angeles-based Daily High Club has partnered with cannabis comedian/actor Tommy Chong to produce a smoking supply box – including smoking paraphernalia such as rolling papers and glass – that’s delivered monthly to customers’ homes.
Here’s what you need to know:
- The Daily High Club is just one of Chong’s partnerships in the cannabis industry. For example, he has a brand of marijuana flower that’s grown by a Pueblo, Colorado, cultivator.
- Celebrity partnerships and signature branding continue to increase – along with the corresponding markups – across the industry.
- Other celebrities with their own cannabis products include Snoop Dogg. Melissa Etheridge, Whoopi Goldberg and Willie Nelson.