Toronto craft brewer, MedReleaf team up for ‘cannabis-inspired beer’

A Toronto craft brewer has partnered with one of the largest medical cannabis companies in Canada to create a “cannabis-inspired beer” in a project that could be the start of cross-industry collaboration on product development and branding in the nation.

It’s the first time a Canadian licensed cannabis producer has worked with a local craft alcohol maker to introduce a beer.

Such collaboration already has occurred in the United States, while the owner of Corona beer is working with Canopy Growth on marijuana-infused alcoholic beverages.

Darren Karasiuk, vice president of strategy for Ontario-based MedReleaf, told Marijuana Business Daily his company worked with Toronto’s Amsterdam Brewing Co. to figure out the right blend of hops and malts “that would give it a subtle hint of some of the cannabis flavors.”

The beer “contains no cannabis at this point in time,” he said. It is called 4:20 Pale Ale.

He also noted that “as regulations allow, absolutely we will be looking at ways to introduce cannabis to all sorts of different form factors that are going to be appealing to” consumers.

Recreational marijuana is on schedule to be legalized in Canada this summer, but infused cannabis products will be brought into the legal fold within a year of the launch of the recreational industry.

Financial terms for the MedReleaf partnership, including revenue sharing, were not disclosed.

MedReleaf’s role in the project is to:

  • Come up with the idea.
  • Develop the brand.
  • Design the can.
  • Market the product.

Amsterdam’s duties are to:

  • Develop the beer (i.e., create a recipe.)
  • Brew it.
  • Package it.
  • Sell it on premise and through Ontario’s Beer Store.

MedReleaf lists as LEAF on the Toronto Stock Exchange.

The Canadian marijuana market already has had a preview of the prospect for cannabis-infused alcoholic beverages.

Last October, New York-based Constellation Brands – which owns, distributes and markets 100 beer, wine and spirits brands, including Corona and Robert Mondavi – agreed to acquire 9.9% of Smiths Falls, Ontario-based Canopy Growth for 245 million Canadian dollars ($190 million).

Matt Lamers can be reached at [email protected]

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One comment on “Toronto craft brewer, MedReleaf team up for ‘cannabis-inspired beer’
  1. Sean R. Steele on

    Never heard of medical alcohol but that’s just me. Not at all against rec use but when you put Med right up front in your name one might think that health benefits and scientific research are guiding principals. Blurring everything is not going to instill confidence in public safety and social responsibility minded people. And if the cannabis is only used as flavouring it takes us to the culinary realm.

    This is MJ Business Daily and not MJ Lifestyle so I get it.

    Thanks for keeping us up to date whether we like the news or not


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