(This story has been updated to note that New York’s adult-use marijuana market is now expected to launch in 2023.)
An updated version of the New York Metropolitan Transit Authority’s advertising policies now includes a ban on marijuana product ads on subways and buses.
According to Morning Brew, the updated guidelines were released after the settlement of a lawsuit in which sex-tech company Dame claimed the institution’s ban on sex-related ads were discriminatory.
Marijuana had not merited a specific mention in previous versions of the MTA’s rules, but the updated regulations bar any ads related to marijuana or hallucinogenic mushrooms.
The new policy is a result of “recent developments in the decriminalization of cannabis in New York,” according to minutes from a November MTA board meeting, Morning Brew reported.
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At least one licensed medical marijuana company in New York – Vireo Health – began advertising in the New York subway system in 2017.