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Nailing down strategy is key for cannabis companies successfully partner with celebrities
Carlos Santana, Willie Nelson, Snoop Dogg and Whoopi Goldberg. These are just a handful of celebrities who have lent their names to—and, in some cases, invested in—cannabis companies looking to…
News March 1
Expanding Brand Awareness
Establishing a nationally recognized brand in the crowded—and federally illegal—marijuana market isn’t easy, but there are steps cannabis companies can take to ensure consumers are aware of their products when…
News March 1
Brand Stand
Many cannabis companies that are flourishing today owe their success at least in part to branding. Winners in this area have not necessarily invested loads of capital into branding but…
News March 1
Regulatory delay, restrictions causing marketing roadblocks for CBD brands
CBD is currently the fastest-growing segment in the cannabis industry, with new companies jumping into the market almost daily and retailers from big-box chains to mom-and-pops eager to stock their…
News March 1
The Art of Cannabis Marketing & Branding
Branding is a vital element to any company’s success, yet it is one of the hardest strategies to successfully dial in - and its effectiveness might be even harder to…
News March 1
Week in Review: UN drug chief ponders validity of cannabis control treaties, coronavirus effects on marijuana sector, US authorities loosen hemp testing rules & more
The United Nations narcotics enforcement agency president considers whether drug control treaties are outdated, experts share insights on how the coronavirus might affect the marijuana industry, MJ labs could see…
News February 29
Founder Andy Williams exits cannabis firm Medicine Man Technologies
Marijuana pioneer Andy Williams announced on Friday he is leaving Denver-based Medicine Man Technologies, the vertically integrated MJ company he founded in 2014.
News February 28
Union takes action against iAnthus marijuana subsidiary in MA
A labor union filed a complaint with Massachusetts regulators alleging that multistate cannabis operator iAnthus Capital Holdings violated state law. In its filing to the state Department of Labor Relations,…
News February 28
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