Latest In: marijuana marketing

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How cannabis brands win at advertising and marketing

Brands can win at cannabis marketing and advertising despite the many restrictions imposed on them.

News December 9
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Stop blaming Meta for failed cannabis marketing and get creative

It’s time to stop blaming social media for failed marketing campaigns and look at creative ways to innovate…

News May 30
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5 things to know before starting your career in the marijuana industry

Here are five essential considerations for anyone considering a career in the cannabis industry, along with an overview…

News May 14
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Building cannabis brands that reach across markets

The best cannabis brands find ways to connect, knowing their audience will choose brands that help them feel…

News March 7
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Audience and purpose drive cannabis sales: Q&A with Kanha Global’s Angela Cheng

Targeted marketing plans that align with local and cultural values are essential for marijuana companies seeking to maximize…

News September 19
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How to capitalize on consumer data to personalize marijuana marketing

Marijuana companies can offer a more personalized cannabis experience for consumers by digging deeper into data about customer…

News June 13
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Marijuana advertisers face hurdles with Twitter’s newest ad policies

Twitter might have further eased its rules for cannabis advertising, but the changes don’t seem to have made…

News May 23
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Twitter further eases US cannabis advertising rules, adds new markets

Twitter is further loosening its limits on cannabis industry advertising, letting vetted, state-legal businesses show packaged marijuana products…

News April 27
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Marijuana tech firm Leafly pivots from news journalism to consumer content

Seattle-based cannabis e-commerce site Leafly Holdings is pivoting away from reporting on the marijuana industry and will instead…

News March 28
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