Opinion: How cannabis brands can drive innovation as functional products
Within the past two years, growing public health concerns and the proliferation of personal wellness products have created…
News August 12
Latest In: marijuana marketing
Opinion: How cannabis brands can cultivate engaged consumers
The market for legal cannabis in the U.S. is expected to surge in the coming years, reaching more…
News January 13
Future of cannabis sales relies on data-driven, targeted marketing, expert says
Sending promotions for cannabis concentrates to a longtime shopper who buys only flower is not just a waste…
News October 25
Plaintiffs drop text-message suit against California marijuana courier Eaze
A consumer lawsuit filed against California marijuana delivery giant Eaze was formally dropped after the two sides reached…
News July 8
Cannabis companies can leverage TikTok, Clubhouse, other social media platforms
In the past year, several new social media platforms have exploded into the market and are making a…
News May 5
How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian…
News March 22
How to get the most out of virtual events
As states around the country started shutting down businesses in March to try to stop the spread of…
News September 1
Create a winning plan to market and brand your cannabis business
Branding is a key component to any winning business strategy. Of course, it also might be one of…
News March 29
Offering consumers a face-to-face experience helps them remember a marijuana brand, experts advise
Whether it’s a cannabis-focused arts and music festival, a "garden party" or a tour that guides visitors from…
News November 4Featured
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