Want to expand your cannabis firm’s reach? Try age-specific advertising, marketing
Millennials might be a marijuana business' bread and butter, but more and more adults who are middle-aged or…
News February 21
Latest In: marijuana marketing
The entourage effect: Is it a legitimate theory worth marketing by cannabis companies?
Many marijuana and terpene enthusiasts believe the unique effects of individual plants are the result of different cannabinoids…
News November 27
Is your marijuana business prepared to handle a crisis?
No marijuana business expects to run into a tough situation, but it’s a good idea to have a…
News September 19
Chart: Most effective forms of advertising for cannabis businesses
Many marijuana business owners identified word of mouth and social media as the most effective methods of marketing/advertising…
News November 13
Week in Review: Netflix + cannabis, Tennessee eyes MMJ & Israel-Canada partnership targets US
By Bart Schaneman, John Schroyer and Omar Sacirbey Netflix develops marijuana strains to promote its shows, Tennessee plans…
News September 1
Cannabis firm’s exposure from Dennis Rodman trip hailed as ‘truly genius’ marketing
By John Schroyer Ancillary cannabis firm PotCoin grabbed national media attention in mid-June when it sponsored former NBA…
News June 28
Chart: What’s in a cannabis company name? Not as much slang
By Eli McVey The marijuana industry has been in a perpetual struggle to shake the “stoner” stereotype many…
News October 10Second CO Cannabis Company Seeks NFL Stadium Naming Rights
A second cannabis company has announced it wants to land the naming rights for Sports Authority Field at…
News May 19High Times Teams With Madison Ave. To Get Its Message Out
Longtime cannabis advocate publication High Times has teamed with Madison Avenue to get its message heard on Main Street.…
News May 3Featured
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