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Latest In: Brightfield Group

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Are cannabis consumers more loyal to brands, or products?

In most consumer packaged goods industries, brands drive decisions. Shoppers walk into a store looking for Coca-Cola, Nike,…

News September 9
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Where to find cannabis industry data online

As the cannabis industry matures, access to reliable data is more important than ever.

News May 28
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2025 MJBiz Factbook, cannabis industry’s leading data source, now available

The MJBiz Factbook’s first quarterly update for 2025 is now available by subscription.

News April 18
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Do marijuana consumers prioritize cost over sustainability?

Demand for sustainable cannabis products is rising, but price is still the dominant factor in consumers' purchasing decisions.

News August 29
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Canadian cannabis companies back off from US hemp CBD market

Back in the regulated marijuana industry's more heady days, a U.S. hemp-derived CBD subsidiary seemed like the must-have…

News August 24
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Opinion: Cannabis brand health might be more important than sales, data suggests

Brand health is a toolkit that tells marketers objectively how well their initiatives are performing, not just in…

News February 10
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CBD prices are stabilizing after years of decline – but is it progress?

A yearslong tailspin for CBD prices is showing signs of leveling off. But it’s too soon to say…

News August 10
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Is Canada (finally) going to allow CBD to be sold in mainstream retail?

A watershed CBD recommendation expected this summer from Canadian health authorities could resolve one of the oddest differences…

News July 26
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7/10: The ‘other’ marijuana holiday boosting retail sales

Step aside, 4/20. There’s another unofficial marijuana-related holiday that retailers can take advantage of. 7/10, or “Dab Day,”…

News July 7
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