Latest In: cannabis branding

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Ohio cannabis company sued for using branding owned by LeBron James’ agency

A new lawsuit accuses a cannabis company with a retail location in LeBron James' hometown of Akron, Ohio…

News March 18
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Vic Mensa: How to keep cannabis culture alive in the boardroom

From the block to the boardroom, hip hop and cannabis share a legacy of creativity, resistance, and resilience.…

News January 16
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Branding rules: Vic Mensa to share marketing insights at MJBizCon

Vic Mensa entered the cannabis industry equipped with real-life experience as well as knowledge gleaned from books.

News September 4
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Building cannabis brands that reach across markets

The best cannabis brands find ways to connect, knowing their audience will choose brands that help them feel…

News March 7
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Opinion: Cannabis brand health might be more important than sales, data suggests

Brand health is a toolkit that tells marketers objectively how well their initiatives are performing, not just in…

News February 10
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How branding is key to success in struggling Colorado cannabis market

As Colorado cannabis companies struggle with a glutted market and the end of the boom times, many marijuana…

News December 15
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How to build a successful cannabis brand: Q&A with craft alcohol pioneer Rhonda Kallman

Boston Beer Co. and Boston Harbor Distillery's Rhonda Kallman shares what the cannabis industry can learn from craft…

News November 4
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10 strategies U.S. cannabis executives use to strengthen their small businesses

In Colorado, the 10 biggest marijuana businesses account for more than 70% of cannabis sales, according to MJ…

News September 1
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Opinion: How cannabis brands can drive innovation as functional products

Within the past two years, growing public health concerns and the proliferation of personal wellness products have created…

News August 12
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