How one high-end fashion brand sought to woo its fans with cannabis – and found a new audience in the process
Since high school, Brett Heyman sought out acrylic clutch purses from the 1950s and ’60s. But over time,…
News August 1
Latest In: cannabis branding
10 do’s and don’ts when building a cannabis logo and putting it on merch
So, you’re starting a cannabis brand but don’t have a glitzy marketing team or a fat budget. And…
News August 1
Schwazze marketing executive pinpoints brand identity
Julie Suntrup joined Schwazze, a vertically integrated cannabis business, in late 2020 as head of marketing and merchandising.…
News August 1
Marketing pros advise brand differentiation, sharing story on multiple channels
From consumer sophistication to product choices, the cannabis market looks different than it did even a few years…
News August 1
‘Psychographic, not demographic’: 4 things to know about wellness-minded cannabis shoppers
Marketing cannabis products to wellness-minded consumers isn't as simple as wrapping the same old products in soothing colors.
News June 22
Opinion: How cannabis brands can cultivate engaged consumers
The market for legal cannabis in the U.S. is expected to surge in the coming years, reaching more…
News January 13
How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian…
News March 22
How to protect your cannabis brand from the host of issues that might arise
When the cannabis industry says growers should “protect their cannabis brand,” what does that really mean?
News September 2
Branding and marketing cannabis in a recession
When the economy nosedives and consumers slash their spending, a sage marketing strategy can help maintain existing customers,…
News July 1Featured
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