Why some marijuana firms are rebranding in response to cannabis industry’s changing business climate
As the cannabis industry has moved to shed the “stoner” stereotype many have held of its consumers, several…
News December 2
Latest In: cannabis branding
Guest Column: A Multi-Pronged Approach to Cannabis Branding, Advertising in Maturing Markets
By Micah Johnson When the novelty of cannabis wears off in a new market, marijuana companies must look…
News August 19
Branding Becoming Bigger Part of Cannabis Industry as Companies Look to Expand
Brand marketing has finally become a buzzword in the cannabis industry as a growing number of companies look…
News March 11
Guest Column: Brand Names Key to Priming a Marijuana Business for National Expansion
By Mary L. Shapiro As momentum for marijuana legalization grows across the country, the national commercialization of cannabis…
News February 24Featured
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