Vic Mensa: How to keep cannabis culture alive in the boardroom
From the block to the boardroom, hip hop and cannabis share a legacy of creativity, resistance, and resilience.…
News January 16
Latest In: marijuana branding
Building cannabis brands that reach across markets
The best cannabis brands find ways to connect, knowing their audience will choose brands that help them feel…
News March 7
Opinion: Cannabis brand health might be more important than sales, data suggests
Brand health is a toolkit that tells marketers objectively how well their initiatives are performing, not just in…
News February 10
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The Medical Card Has a New Argument
Federal rescheduling handed the medical tier a tax tool it never expected. Whether operators use it — and how fast — is what the next few years of market data…
June 2
How branding is key to success in struggling Colorado cannabis market
As Colorado cannabis companies struggle with a glutted market and the end of the boom times, many marijuana…
News December 15
Opinion: How cannabis brands can drive innovation as functional products
Within the past two years, growing public health concerns and the proliferation of personal wellness products have created…
News August 12
How one high-end fashion brand sought to woo its fans with cannabis – and found a new audience in the process
Since high school, Brett Heyman sought out acrylic clutch purses from the 1950s and ’60s. But over time,…
News August 1
10 do’s and don’ts when building a cannabis logo and putting it on merch
So, you’re starting a cannabis brand but don’t have a glitzy marketing team or a fat budget. And…
News August 1
Schwazze marketing executive pinpoints brand identity
Julie Suntrup joined Schwazze, a vertically integrated cannabis business, in late 2020 as head of marketing and merchandising.…
News August 1
Marketing pros advise brand differentiation, sharing story on multiple channels
From consumer sophistication to product choices, the cannabis market looks different than it did even a few years…
News August 1Featured
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