Supreme Cannabis

Health Canada: ‘Any celebrity affiliation with cannabis has potential to be noncompliant’

Any celebrity affiliation with a cannabis product, including promotions and marketing, has the potential to be noncompliant with federal law, according to Canada’s cannabis regulator. The warning comes as some major Canadian cannabis producers continue offering brands affiliated to varying degrees with celebrities or popular fictional characters. The regulator has taken notice. In April, Health […]

Read More

Discipline, innovation drive profit: Q&A with Supreme Cannabis CEO Beena Goldenberg

Veteran consumer packaged goods executive Beena Goldenberg sees parallels between the development of the natural organic food market and the cannabis industry. Rigorous executive discipline, a more thoughtful approach to mergers and acquisitions and targeted product innovation are important factors for corporate success in the cannabis space, she said. Before joining Toronto-headquartered Supreme Cannabis as […]

Read More

Merrill Lynch launches marijuana sector coverage, predicts more cross-border deals

Bank of America Merrill Lynch deepened its interest in the cannabis industry by initiating coverage of the burgeoning sector, less than a year after it financed Constellation’s multibillion-dollar investment in Canada’s Canopy Growth. The report, by analyst Chris Carey, predicts two events may lead to a paradigm shift: Canada reaching marijuana oversupply by 2021. U.S. legalization. “Importantly, whether […]

Read More

New Brunswick signs new cannabis supplier amid shortage, in talks with others

New Brunswick’s wholesaler of adult-use marijuana signed up another supplier to meet sky-high demand, and the province confirmed it is in talks with other licensed producers to fill a significant supply shortfall. Supreme Cannabis Company subsidiary 7Acres entered into an agreement with the New Brunswick Liquor Corp. (NBLC) to supply an undisclosed amount of marijuana […]

Read More

Lesotho attracts another major medical cannabis investment

The first country in Africa to regulate medical marijuana has attracted another significant international investor, this time from a large Canadian licensed producer. Toronto-based Supreme Cannabis will invest 10 million Canadian dollars ($7.7 million) for a 10% stake in Medigrow Lesotho, the companies announced in a news release. Based in the Kingdom of Lesotho in […]

Read More