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Latest In: THC potency

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Massachusetts cannabis regulators catch THC potency inflation in recent sting

About 20% of more than 60 cannabis flower samples tested by the state CCC yielded results outside of…

News August 14
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Study: Colorado cannabis labs produce unreliable THC potency results

Colorado cannabis labs consistently produce unreliable and inconsistent THC potency results, according to results of a new study.

News November 4
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Why can’t the marijuana industry shake its THC addiction?

It doesn't indicate product quality. It doesn't indicate the strength of a high. It's not even accurate. So…

News August 12
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THC potency inflated in most Colorado marijuana flower, study shows

Most marijuana products in Colorado are mislabeled, with actual THC potency “significantly lower” than the verified lab results,…

News July 8
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Are THC potency caps a move toward marijuana prohibition? Debate is brewing

With many consumers demanding high-potency cannabis, a debate is swirling over whether states where marijuana is regulated should…

News July 1
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Image of edibles packaging displaying the THC/marijuana warning

Why cannabis industry must adopt standardized THC-potency labeling

To build a mental bridge between alcohol and marijuana, brands must frame cannabis in terms that resonate with…

News June 13
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As cannabis consumer tastes evolve, industry must look beyond potency

Keeping up with industry trends while maintaining quality is crucial for cannabis businesses navigating a rapidly shifting landscape.

News April 2
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Average THC potency of illicit marijuana flower is 16%, DEA says

The average THC potency of illicit marijuana flower in the United States is 16%, according to the U.S.…

News May 14
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Marijuana lab-testing analysis finds routine THC inflation, data manipulation

The THC potency of marijuana flower sold in legal stores in four states is routinely and systematically inflated,…

News November 28
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