Latest In: Marketing and branding

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Is women’s health the key to reviving the cannabis industry?

Many U.S. states have embraced medical cannabis as a treatment for various ailments, yet women’s health issues remain…

News February 6
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Super Bowl another opportunity for cannabis businesses to boost brand and product awareness

The Super Bowl, like marijuana, brings people together while providing a new opportunity for cannabis brands and operators to…

News February 5
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From stoner chic to runway ready, cannabis couture is smokin’ hot

The world of marijuana fashion is stepping up its game, swapping patchy flannel for sleek streetwear and boho…

News January 27
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There’s room for new cannabis brands, even in mature markets, executives say

Colorado companies producing cannabis gummies prove there is room for newcomers in mature marijuana markets to compete, innovate…

News January 21
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Reborn Eaze plants first cannabis crop at newly expanded Florida cultivation facility

Following through on a goal it set in November while announcing a rebranding and cash infusion, California-based marijuana…

News January 15
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Marijuana operator Canopy USA appoints Jorgensen as first president

Canopy USA, the American-based holding company of Canadian marijuana operator Canopy Growth Corp., has appointed M. Brooks Jorgensen…

News January 6
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Marijuana MSO iAnthus acquires vape brand Cheetah for $1.5 million

Marijuana multistate operator iAnthus Capital Holdings is buying Illinois vape brand Cheetah Enterprises in an all-stock deal valued…

News January 2
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Marijuana mints maker nails its niche with accurate dosing and full-spectrum oil

California cannabis brand Breez has stayed true to its core mission of providing access to medical marijuana patients…

News December 31
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Cannabis operators report Instagram page ‘shadow bans’ and closures

Despite growing acceptance of cannabis, many state-regulated marijuana businesses say their social media pages are being hidden or…

News December 23
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Cannabis operators share tips for licensing brands

As more states adopt regulated marijuana programs, executives at licensed cannabis brands are seeking innovative ways to reach…

News December 19
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