Latest In: Marketing and branding

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As cannabis consumer tastes evolve, industry must look beyond potency

Keeping up with industry trends while maintaining quality is crucial for cannabis businesses navigating a rapidly shifting landscape.

News April 2
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Canadian cannabis producer rebrands as Organigram Global

Canadian cannabis producer Organigram Holdings has rebranded to Organigram Global as it seeks to expand its presence in…

News March 26
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DC’s medical marijuana market set for shake-up as ‘gifting’ shops transition

Medical marijuana dispensaries are multiplying rapidly in Washington, D.C., as regulators convert “gifting” shops that were operating under…

News March 26
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How to take your marijuana brand global

Expanding a marijuana brand across international markets is a thrilling and challenging endeavor.

News March 19
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Building cannabis brands that reach across markets

The best cannabis brands find ways to connect, knowing their audience will choose brands that help them feel…

News March 7
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Women are driving the wellness revolution in cannabis

Women are driving innovation and shaping cannabis market trends, which could be the way to reinvigorate the struggling…

News March 5
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Intellectual property of cannabis brand High Times is for sale again

The intellectual property of cannabis brand High Times, including its fading iconic magazine, Cannabis Cup events and trademarks,…

News February 27
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New Jersey adult-use cannabis market heating up with new entrants

New Jersey’s adult-use cannabis market has experienced surging growth since it launched in April 2022.

News February 26
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Cannabis Marketing Association is closing after 9 years

The Denver-based Cannabis Marketing Association, which operated the Cannabis Marketing Summit, is closing after more than nine years.

News February 20
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Marijuana makes Broadway premiere in Playbill theater magazine ad

New York cannabis retailer The Travel Agency has become the first marijuana business to advertise in Playbill, the…

News February 6
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