Latest In: Marketing and branding

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California Gov. Gavin Newsom signs cannabis packaging crackdown into law

California's new law targets cannabis packaging with cartoon and fruit imagery, tasking the DCC with enforcing child-safe labeling…

News September 1
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How cannabis retailers can maximize holiday sales

Not every holiday is created equal, and cannabis sales vary wildly from holiday to holiday - and from…

News August 21
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Palomar Group CEO Nick Afonsky (Courtesy photo)

The case for cannabis AI guardrails – and how to create an AI tool that works

Cannabis operators face a flood of AI tools that dazzle in demos but fail at scale. Palomar Group's…

News August 20
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Before interstate commerce, cannabis needs to fix its consistency problem

Cannabis brands need to make sure they're producing consistent products well before interstate commerce begins.

News August 14
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Levia co-founders Kristin and Eric Rogers/Courtesy photo

The founders who reacquired their beverage brand from a cannabis MSO

LEVIA's founders sold their cannabis beverage brand to Ayr Wellness, then spent two years buying it back.

News August 13
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How federal marijuana rescheduling changes the game for cannabis trademarks and IP protections

Federal marijuana rescheduling means more than tax relief. Operators should review what new steps they can take to…

News August 11
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LKP Consulting CEO and Fractional CMO Laurie Parfitt/Coutesy photo

How cannabis retailers can leverage market data to boost revenue

Most operators don’t know what to buy, why they need it or what decisions the data can drive…

News August 6
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Image of attendee watching The Emjays International Cannabis Awards in 2023

Cannabis awards are going mainstream. But does a win mean a sales boost?

With state fairs handing out awards for top cannabis flower and extracts, there may be more cannabis awards…

News August 4
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Hemp THC drinks to be served at Chicago music festival Lollapalooza – for now

This could be the first and last Lollapalooza to serve hemp-derived THC beverages.

News July 30
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The cannabis industry is having a price compression crisis. What’s the solution?

U.S. cannabis sales declined year over year for the first time on record, falling from $32 billion to…

News July 27
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