Latest In: Marketing and branding

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Can regenerative farming save outdoor cannabis cultivation?

In California’s crowded cannabis market, recognition is not a guarantee. Some farmers have turned to cooperative models for…

News May 19
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Big tech platforms inch closer to cannabis acceptance after rescheduling

Rescheduling may give marijuana companies more room to market themselves, but the change is unlikely to result in…

News May 11
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Cannabis MSOs sued in federal court over ‘deceptive’ medical marketing claims

Three major marijuana multistate operators were hit with a class-action lawsuit Monday that's seeking a payout similar to…

News May 6
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Voice of the Plant: Cannabis terpenes lead by the nose to wellness and beauty

Cannabis terpenes led Victorine Deych on a voyage of discovery that culminated in her creating a wellness brand.…

News April 28
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Image of retail staff serving customers on 4/20 at Greenlight Garage in Springfield, Missouri.

Cannabis sales saw a huge spike on 4/20. Here’s why.

Marijuana retailers saw 73% more transactions on the 4/20 cannabis holiday than they did the previous day.

News April 24
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The 4/20 cannabis holiday queue at Planet 13 in Las Vegas.

What cannabis retailers need to do to prepare for the 4/20 rush

Cannabis retailers know 4/20 is a huge day. But making sure 4/20 pays off all year long requires…

News April 15
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Can the $28 billion hemp industry be saved?

With a looming federal ban that could shut down the industry, Lackner is pushing for regulations and a…

News April 9
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Image of a budtender talking with a customer at POPS Port Orford in Oregon

The secret for successful cannabis retailers: it’s not the purchase, it’s the experience

Cannabis retailers are boosting revenue by providing more than just a transaction for customers visiting their stores.

News April 8
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Mr. Sherbinski speaks: From medical cannabis to Gelato, hot strains rule the game

OG Kush ruled the roost in the medical cannabis era before candy flavors seized control during early legalization.…

March 31
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How higher education is embracing legal cannabis

Cannabis education is no longer a niche offering – schools nationwide offer courses designed for careers in the…

News March 30
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