Latest In: Marketing and branding

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Voice of the Plant: Cannabis terpenes lead by the nose to wellness and beauty

Cannabis terpenes led Victorine Deych on a voyage of discovery that culminated in her creating a wellness brand.…

News April 28
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Image of retail staff serving customers on 4/20 at Greenlight Garage in Springfield, Missouri.

Cannabis sales saw a huge spike on 4/20. Here’s why.

Marijuana retailers saw 73% more transactions on the 4/20 cannabis holiday than they did the previous day.

News April 24
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The 4/20 cannabis holiday queue at Planet 13 in Las Vegas.

What cannabis retailers need to do to prepare for the 4/20 rush

Cannabis retailers know 4/20 is a huge day. But making sure 4/20 pays off all year long requires…

News April 15
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Can the $28 billion hemp industry be saved?

With a looming federal ban that could shut down the industry, Lackner is pushing for regulations and a…

News April 9
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Image of a budtender talking with a customer at POPS Port Orford in Oregon

The secret for successful cannabis retailers: it’s not the purchase, it’s the experience

Cannabis retailers are boosting revenue by providing more than just a transaction for customers visiting their stores.

News April 8
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Mr. Sherbinski speaks: From medical cannabis to Gelato, hot strains rule the game

OG Kush ruled the roost in the medical cannabis era before candy flavors seized control during early legalization.…

March 31
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How higher education is embracing legal cannabis

Cannabis education is no longer a niche offering – schools nationwide offer courses designed for careers in the…

News March 30
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The secret to winning cannabis M&A is infrastructure, not scale

Cannabis M&A activity is heating up, but the operators and investors who will benefit in the long term…

March 27
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Ohio cannabis company sued for using branding owned by LeBron James’ agency

A new lawsuit accuses a cannabis company with a retail location in LeBron James' hometown of Akron, Ohio…

News March 18
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Celebrity cannabis brands continue to perform, but there’s a secret behind the success

Celebrity cannabis brands continue to outperform "normal" cannabis product lines, but some have fallen by the wayside while…

March 18
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