Joe Bayern’s ‘Day 2’ cannabis strategy: Build brands, not canopies
Bayern will use a “culmination" of his experience to lead MM Brands as federal cannabis rescheduling unfolds.
News January 22
Latest In: Marketing and branding
Vic Mensa: How to keep cannabis culture alive in the boardroom
From the block to the boardroom, hip hop and cannabis share a legacy of creativity, resistance, and resilience.…
News January 16
Flurry of cannabis M&A that followed Trump marijuana rescheduling a sign of things to come
A flurry of cannabis business transactions came on the heels of President Donald Trump's Dec. 18 executive order…
News January 14
Mike Tyson, Ric Flair claim fraud in celebrity cannabis branding efforts
Mike Tyson and Ric Flair are accusing their erstwhile partners in celebrity cannabis brands of ripping them off.
News January 8
Blue Dream’s revenge: Why the market needs old-school cannabis genetics
Returning to classic strains isn't about nostalgia - it's about building a scalable cannabis market.
News December 17
Cannabis e-commerce option is bringing industry closer to normal
A partnership between High Times and Hoodie Analytics gives retailers and brands increased visibility on the publication’s digital…
News December 17
How cannabis brands win at advertising and marketing
Brands can win at cannabis marketing and advertising despite the many restrictions imposed on them.
News December 9
Are consumption lounges the ‘next frontier’ for legal cannabis?
From yoga sessions with edibles to paint-and-puff nights, marijuana lounges are the next chapter for the cannabis industry.
News December 5
How brands can achieve cultural competency and market to diverse communities
“Reading the room” is about understanding the histories, identities and experiences of the people you’re trying to reach.
News December 2
From wine to weed: Women are driving THC beverage growth
THC-infused beverages allow women to socialize without stepping away from the party or compromising their health.
News November 18
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