Voice of the Plant: Genetics are the cannabis industry’s greatest asset – act accordingly
Cannabis operators need to adapt strategies to preserve their companies' most irreplaceable asset: their genetics.
News July 22
Latest In: Marketing and branding
Why the federal hemp ban threatens cannabis seed banks – and your favorite genetics
Any cannabis business concerned with seeds, clones or other genetics has until November to shore up their business…
News July 21
Curaleaf rolls out Spanish-language cannabis experience
The MSO tested the waters for its new program in Florida, home to more than 5 million Spanish-speaking…
News July 7
Cannabis loyalty isn’t built on THC, it’s built on trust
Low-dose products, microdosed beverages and experience-based merchandising may prove more scalable for consumer retention than a perpetual potency…
News June 23
Legal cannabis industry sheds jobs for first time
Retail revenue fell to $29.1 billion – the first year-over-year drop since adult-use sales began, according to the…
News June 22
In the cannabis industry, ‘culture’ is revealed in hard times
Cannabis companies are eager - sometimes desperate - to show authentic "cannabis culture." But companies create and maintain…
News June 19
Will rescheduling revive medical cannabis? It depends on the state
The opportunity is not just tax relief or capital access – it’s rebuilding cannabis around wellness and products…
News June 8
Can regenerative farming save outdoor cannabis cultivation?
In California’s crowded cannabis market, recognition is not a guarantee. Some farmers have turned to cooperative models for…
News May 19
Big tech platforms inch closer to cannabis acceptance after rescheduling
Rescheduling may give marijuana companies more room to market themselves, but the change is unlikely to result in…
News May 11
Cannabis MSOs sued in federal court over ‘deceptive’ medical marketing claims
Three major marijuana multistate operators were hit with a class-action lawsuit Monday that's seeking a payout similar to…
News May 6
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