Latest In: Marketing and branding

cannabis social equity cookies cresco labs drug war Green Thumb Industries Illinois cannabis illinois cookies Illinois marijuana illinois marijuana social equity john rushing social equity
Image depicting social equity and diversity

What happens when a marijuana social equity permit holder dies?

The contentious issue of how to buy or sell marijuana social equity licenses is being pressed by a…

News September 10
Brightfield Group green dot labs
Image of a laptop whose screen includes the words Brand, Action, Ideas, Plan, Strategy and Teamwork

Are cannabis consumers more loyal to brands, or products?

In most consumer packaged goods industries, brands drive decisions. Shoppers walk into a store looking for Coca-Cola, Nike,…

News September 9
cannabis Deep Roots Harvest Dispensaries Dutchie i heart jane marijuana recreational marijuana sweed The Source
Image of budtenders helping customers

Tech-driven loyalty programs are key to cannabis retail

Borrowing from the playbook of industries like airlines and hospitality, cannabis retailers are upping their loyalty program game.

News September 8
cannabis cannabis in kegs hemp-derived thc beverage marijuana recreational marijuana
Image of a cannabis plant silhouette with a backdrop of a setting sun

On-tap THC-infused drinks redefine the bar experience

Move over, craft beer – there’s a new drink flowing from taps. Hemp-derived THC-infused beverages, once limited to…

News September 3
cannabis colorado colorado marijuana cultivation Dispensaries marijuana medical marijuana recreational marijuana
Image of a woman working on a virtual screen with the inscription "Intellectual Property"

How cannabis brands are protecting their IP pre-legalization

As the United States inches closer to potential federal cannabis rescheduling, the implications for intellectual property in the…

News August 27
CANADA cannabis Dispensaries marijuana recreational marijuana
Image of a Canadian flag with a cannabis leaf replacing the maple leaf

Google launches pilot program allowing cannabis advertising in Canada

Google Ads on Monday launched a pilot program allowing cannabis businesses to advertise on its platform of they…

News August 26
cannabis cannabis business funding cannabis investors cultivation Dispensaries marijuana medical marijuana recreational marijuana
Image of $100 bills growing out of soil like plants

Use this checklist to secure funding for your cannabis business

Investors are increasingly selective, demanding comprehensive preparation and clear evidence of a cannabis business' viability.

News August 23
california california marijuana cannabis cultivation Dispensaries marijuana new york recreational marijuana
Photo of purple buds growing in fall sun nearing harvest time

New York and California square off in MJBowl cannabis competition

MJBowl, a bi-coastal cannabis competition, is uniting California and New York to spotlight the Most Valuable Products (MVPs)…

News August 14
cannabis cookies cultivation Dispensaries marijuana recreational marijuana
Image showing 3 cans of Cookies brand Adios beverage in three flavors Lime, Strawberry and Mango.

Cannabis brand Cookies tries its hand in the alcohol market

Cutting against the recent trend of beer and liquor brands launching THC-infused drinks, marijuana brand Cookies is crossing…

News August 13
CANADA cannabis labeling marijuana potency potency inflation sun farms thc labeling THC potency
Image of edibles packaging displaying the THC/marijuana warning

Why can’t the marijuana industry shake its THC addiction?

It doesn't indicate product quality. It doesn't indicate the strength of a high. It's not even accurate. So…

News August 12
MJBizCon Logo