Hexo’s deal with Mike Tyson cannabis brand gets thumbs-down from Quebec, Alberta
Canadian cannabis producer Hexo Corp.'s partnership with boxing legend Mike Tyson's new company, Tyson 2.0, is off to…
News September 8
Latest In: Marketing and branding
How packaging can help cannabis brands gain a competitive edge
In an increasingly crowded market, packaging is one of the few remaining ways for cannabis businesses to stay…
News August 30
Don’t let commoditization in the cannabis industry get you down
These are wonderful times for economists to fret about recession and for doomsayers to point at slowdowns, consolidation…
News August 17
Opinion: How cannabis brands can drive innovation as functional products
Within the past two years, growing public health concerns and the proliferation of personal wellness products have created…
News August 12
Delta-8 THC operator wins 4th copyright battle in a row
A California company specializing in hemp-derived delta-8 THC products has notched a fourth straight victory in copyright battles…
News August 11
Opinion: Marijuana brands are ready for their marketing close-up
The real next step for cannabis brands to be truly legit in the eyes of most consumers is…
News August 4
How one high-end fashion brand sought to woo its fans with cannabis – and found a new audience in the process
Since high school, Brett Heyman sought out acrylic clutch purses from the 1950s and ’60s. But over time,…
News August 1
10 do’s and don’ts when building a cannabis logo and putting it on merch
So, you’re starting a cannabis brand but don’t have a glitzy marketing team or a fat budget. And…
News August 1
Schwazze marketing executive pinpoints brand identity
Julie Suntrup joined Schwazze, a vertically integrated cannabis business, in late 2020 as head of marketing and merchandising.…
News August 1
Marketing pros advise brand differentiation, sharing story on multiple channels
From consumer sophistication to product choices, the cannabis market looks different than it did even a few years…
News August 1
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