Opinion: How cannabis brands can drive innovation as functional products
Within the past two years, growing public health concerns and the proliferation of personal wellness products have created…
News August 12
Latest In: Marketing and branding
Delta-8 THC operator wins 4th copyright battle in a row
A California company specializing in hemp-derived delta-8 THC products has notched a fourth straight victory in copyright battles…
News August 11
Opinion: Marijuana brands are ready for their marketing close-up
The real next step for cannabis brands to be truly legit in the eyes of most consumers is…
News August 4
How one high-end fashion brand sought to woo its fans with cannabis – and found a new audience in the process
Since high school, Brett Heyman sought out acrylic clutch purses from the 1950s and ’60s. But over time,…
News August 1
10 do’s and don’ts when building a cannabis logo and putting it on merch
So, you’re starting a cannabis brand but don’t have a glitzy marketing team or a fat budget. And…
News August 1
Schwazze marketing executive pinpoints brand identity
Julie Suntrup joined Schwazze, a vertically integrated cannabis business, in late 2020 as head of marketing and merchandising.…
News August 1
Marketing pros advise brand differentiation, sharing story on multiple channels
From consumer sophistication to product choices, the cannabis market looks different than it did even a few years…
News August 1
Weedmaps again advertising illegal marijuana retailers and products, complaints allege
Cannabis advertising giant Weedmaps is again carrying listings on its website for illegal or unlicensed marijuana retailers and…
News July 25
7/10: The ‘other’ marijuana holiday boosting retail sales
Step aside, 4/20. There’s another unofficial marijuana-related holiday that retailers can take advantage of. 7/10, or “Dab Day,”…
News July 7
Marijuana TV ads might be protected from FCC under new bill in Congress
Marijuana companies might soon have the option of running television advertisements without fear of federal intervention under a…
News June 30
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