Future of cannabis sales relies on data-driven, targeted marketing, expert says
Sending promotions for cannabis concentrates to a longtime shopper who buys only flower is not just a waste…
News October 25
Latest In: Marketing and branding
‘Keep swimming,’ Daymond John of ‘Shark Tank’ tells MJBizCon
A co-star of ABC-TV's hit show "Shark Tank," Daymond John, delivered a rap-laced lyrical presentation Friday at MJBizCon,…
News October 22
Cannabis companies use social media, local news reports and email newsletters to reach customers
A cannabis store can be well-located, beautifully designed and staffed by experts selling the best products available, but…
News October 1
Lessons from 1,200-plus Canadian retailers: Q&A with Thrive Cannabis exec Bubba Nicholson
Bubba Nicholson is on an epic cannabis adventure across the world’s second-largest country, touring hundreds of licensed recreational…
News September 30
Montana eases medical cannabis advertising rules
Montana regulators loosened the proposed rules for medical cannabis advertising after operators expressed concerns at public hearings about…
News September 9
Apple’s new cannabis app rules benefit MJ businesses, but Google a holdout
Cannabis delivery and technology companies say that Apple's recent decision to let iPhone apps process marijuana transactions is…
News September 2
Marijuana firms and advocates struggle as Instagram targets accounts
For marketer Colin Bambury, there is no bigger headache than Instagram’s seemingly low tolerance for the marijuana industry…
News August 23
Consumer consent is key for marijuana businesses using robocalls, text messages to advertise
New marijuana retailers looking to connect with consumers might inadvertently violate federal law by using robocalls or text…
News August 15
Canopy Growth sued by Cointreau over cannabis beverage name
Canada-based cannabis producer Canopy Growth is being sued in a U.S. federal court by French orange liqueur producer…
News July 14
‘Borat’ actor sues Massachusetts marijuana firm over billboard image
Comedian and actor Sacha Baron Cohen is suing Massachusetts marijuana cultivator and retailer Solar Therapeutics for at least…
News July 13
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