Pros and cons of using a white-label service for marijuana products
In every marijuana product’s journey to market, business owners will need to decide whether to build a manufacturing…
News April 30
Latest In: Marketing and branding
Branding pays off for marijuana companies
As the recreational marijuana industry expands and matures, branding will be a vital strategy for companies vying for…
News April 27
Billboard ban is latest marketing hurdle for California cannabis firms
A court ruling limiting billboard ads on some California roadways underscores the legal hurdles marijuana companies face in…
News April 19
LivWell running Colorado’s first-ever marijuana retail ads on TV, report says
Marijuana retailer LivWell Enlightened Health is running a television advertisement on Denver NBC affiliate KUSA, marking a key…
News April 16
With more women buying cannabis, product demand could change
More women are buying cannabis, which could lead to shifts in product demand. Women still make up a…
News March 30
Adult-use marijuana basket composition highlights consumer buying trends in 2020
Many adult-use marijuana shoppers would rather stick with one type of product, such as flower or vape pens,…
News March 23
How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian…
News March 22
Marijuana marketing tips in the age of federal prohibition and COVID-19
Federal prohibition continues to shudder on-ramps for marijuana companies to use traditional means to reach consumers and strengthen…
News March 3
Sales of cannabis pre-rolls up nearly 50% in 2020 despite pandemic
Marijuana pre-rolls are the second-fastest growing product category year-over-year despite conventional wisdom that the often-shared product would suffer…
News February 24
Canadian cannabis retailer Fire & Flower strikes US licensing deal
Major Canadian cannabis retailer Fire & Flower Holdings is making moves into the United States, licensing its brand…
News February 22
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