With more women buying cannabis, product demand could change
More women are buying cannabis, which could lead to shifts in product demand. Women still make up a…
News March 30
Latest In: Marketing and branding
Adult-use marijuana basket composition highlights consumer buying trends in 2020
Many adult-use marijuana shoppers would rather stick with one type of product, such as flower or vape pens,…
News March 23
How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls
When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian…
News March 22
Marijuana marketing tips in the age of federal prohibition and COVID-19
Federal prohibition continues to shudder on-ramps for marijuana companies to use traditional means to reach consumers and strengthen…
News March 3
Sales of cannabis pre-rolls up nearly 50% in 2020 despite pandemic
Marijuana pre-rolls are the second-fastest growing product category year-over-year despite conventional wisdom that the often-shared product would suffer…
News February 24
Canadian cannabis retailer Fire & Flower strikes US licensing deal
Major Canadian cannabis retailer Fire & Flower Holdings is making moves into the United States, licensing its brand…
News February 22
Cannabis topicals make big gains around Valentine’s Day; beverages, edibles see a bump, too
Topicals are a sliver of the overall cannabis market, but around Valentine’s Day, when many couples try to…
News February 12
Cannabis companies turning to mainstream marketing tactic to help hype new items
It’s every cannabis executive’s dream: a line that stretches out the door and down the block, full of…
News February 7
CBD producers must avoid health claims while promoting products, feds say
It’s the Wild West out there!” How often have you heard that statement made about health claims for…
News February 1
FTC cracks down on deceptive CBD health claims
On December 17, the Federal Trade Commission (FTC) announced its first crackdown on deceptive marketing claims for CBD…
News January 18
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