Latest In: Marketing and branding

Holidays Seasonal Specials topicals valentine's day
A chart showing the growth in marijuana categories during Valentine's Day.

Cannabis topicals make big gains around Valentine’s Day; beverages, edibles see a bump, too

Topicals are a sliver of the overall cannabis market, but around Valentine’s Day, when many couples try to…

News February 12
Customers lined up out the door

Cannabis companies turning to mainstream marketing tactic to help hype new items

It’s every cannabis executive’s dream: a line that stretches out the door and down the block, full of…

News February 7
CBD oil

CBD producers must avoid health claims while promoting products, feds say

It’s the Wild West out there!” How often have you heard that statement made about health claims for…

News February 1
cbd CBD marketing FTC
CBD topical product

FTC cracks down on deceptive CBD health claims

On December 17, the Federal Trade Commission (FTC) announced its first crackdown on deceptive marketing claims for CBD…

News January 18
Charlotte's Web cpg and cannabis deanie elsner

MJBizCon speaker eyes consumer data to market to cannabis, CBD users

The uncertain regulatory environment in the hemp extract and CBD category is leading to an "explosion" of competitive…

News December 3
california marijuana

Regulatory maze, money prevent craft marijuana farmers in California from offering own brands

California marijuana is world-renowned. But since the state's legal market launched in 2018, the small Emerald Triangle farmers…

News November 16
branding marijuana white labeling

White-label branding might be marijuana industry’s next hot trend

The complexity and cost of obtaining cannabis licenses has many brands turning to white-label branding.

News November 8
marijuana marketing marijuanan branding virtual events webinar tips

How to get the most out of virtual events

As states around the country started shutting down businesses in March to try to stop the spread of…

News September 1
colorado marijuana brands denver marijuana dispensary marijuana brand marijuana branding marijuana real estate wana brands

Wana Brands creates immersive public art installation in Denver

Three vacant homes in Denver’s Tennyson neighborhood became a canvas this summer as artists banded together to create…

News September 1
California illicit marijuana sales illicit marijuana illicit marijuana market
resin

How to compete with the illicit marijuana market

The illicit marijuana market is among the biggest and most complex challenges facing legal cannabis businesses—one that takes…

News August 2
MJBizCon Logo