When will pro sports embrace legal cannabis advertising?
Despite federal medical cannabis rescheduling and state-level legalization, cannabis is still absent from advertising and marketing partnerships in…
News September 1
Latest In: branding
Ohio cannabis company sued for using branding owned by LeBron James’ agency
A new lawsuit accuses a cannabis company with a retail location in LeBron James' hometown of Akron, Ohio…
News March 18
Celebrity cannabis brands continue to perform, but there’s a secret behind the success
Celebrity cannabis brands continue to outperform "normal" cannabis product lines, but some have fallen by the wayside while…
March 18
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September 9
Mike Tyson, Ric Flair claim fraud in celebrity cannabis branding efforts
Mike Tyson and Ric Flair are accusing their erstwhile partners in celebrity cannabis brands of ripping them off.
News January 8
How cannabis brands win at advertising and marketing
Brands can win at cannabis marketing and advertising despite the many restrictions imposed on them.
News December 9
How brands can achieve cultural competency and market to diverse communities
“Reading the room” is about understanding the histories, identities and experiences of the people you’re trying to reach.
News December 2
Branding rules: Vic Mensa to share marketing insights at MJBizCon
Vic Mensa entered the cannabis industry equipped with real-life experience as well as knowledge gleaned from books.
News September 4
Building cannabis brands that reach across markets
The best cannabis brands find ways to connect, knowing their audience will choose brands that help them feel…
News March 7
How your cannabis business can make a deal at MJBizCon
Attendees who want to leave the MJBizCon with leads and fruitful relationships should come with a game plan…
News December 3Featured
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