Latest In: branding

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Ohio cannabis company sued for using branding owned by LeBron James’ agency

A new lawsuit accuses a cannabis company with a retail location in LeBron James' hometown of Akron, Ohio…

News March 18
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Celebrity cannabis brands continue to perform, but there’s a secret behind the success

Celebrity cannabis brands continue to outperform "normal" cannabis product lines, but some have fallen by the wayside while…

March 18
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Mike Tyson, Ric Flair claim fraud in celebrity cannabis branding efforts

Mike Tyson and Ric Flair are accusing their erstwhile partners in celebrity cannabis brands of ripping them off.

News January 8
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How cannabis brands win at advertising and marketing

Brands can win at cannabis marketing and advertising despite the many restrictions imposed on them.

News December 9
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How brands can achieve cultural competency and market to diverse communities

“Reading the room” is about understanding the histories, identities and experiences of the people you’re trying to reach.

News December 2
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Branding rules: Vic Mensa to share marketing insights at MJBizCon

Vic Mensa entered the cannabis industry equipped with real-life experience as well as knowledge gleaned from books.

News September 4
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Building cannabis brands that reach across markets

The best cannabis brands find ways to connect, knowing their audience will choose brands that help them feel…

News March 7
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How your cannabis business can make a deal at MJBizCon

Attendees who want to leave the MJBizCon with leads and fruitful relationships should come with a game plan…

News December 3
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Audience and purpose drive cannabis sales: Q&A with Kanha Global’s Angela Cheng

Targeted marketing plans that align with local and cultural values are essential for marijuana companies seeking to maximize…

News September 19
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