The owner of Toys R Us filed a complaint against a Brooklyn marijuana store alleging that the shop’s logo infringes on and dilutes the national retailer’s federally registered trademarks.
According to the complaint, the Zaza R Us logo has a similar typeface to Toys R Us and its backward “R” as well as a cannabis leaf in its center in place of the toy company’s star, Law360 reported.
In the complaint, Toys R Us owner Tru Kids alleges the marijuana store’s operators are intentionally using the national retailer’s brand reputation to attract customers.
According to Law360, Tru Kids is asking for:
- Zaza R Us to be blocked from using its logo.
- The marijuana store to be ordered to destroy any existing instances of the logo.
- Payment of damages.
“Toys R Us dedicates immeasurable efforts and resources to ensure that the Toys R Us brand maintains a fun, safe and kid-friendly image,” the lawsuit notes.
Zaza is slang for high-quality marijuana, according to the complaint.
“Defendants’ juxtaposition of the Toys R Us Marks with defendants’ smoking and drug-related products tarnishes plaintiff’s carefully crafted brand.”
Zaza R Us is listed on Google as a tobacco shop.
Neither company could be reached for comment, according to Law360.
As of March 16, only four licensed stores have opened since New York legalized adult-use cannabis sales in March 2021.
As many as 1,400 unlicensed cannabis stores are operating in the state.
