What the marijuana industry thinks of California governor’s performance since taking office

California Gov. Gavin Newsom swept into office in 2018 just two years after he was the most high-profile politician to champion adult-use cannabis legalization in the state.

With that history of support for the legal marijuana industry, many in the sector had hoped that soon after Newsom was elected he’d quickly take up some tough issues facing licensed California cannabis firms, including:

  • Addressing state MJ taxes that have weighed down business growth and put licensed companies at a huge disadvantage against illicit businesses, which do not pay taxes.
  • Inspiring more California cities and counties to allow legal cannabis within their boundaries.
  • Providing a continued emphatic voice of support for the legal MJ industry, as he had in the past.

How has he done so far, according to MJ industry representatives?

Not nearly as well as many had hoped is the short answer.

History lesson

Newsom’s connections to marijuana reform date to 2013, when, as lieutenant governor, he led a Blue Ribbon Commission on Marijuana Policy to craft recommendations on how to implement cannabis legalization.

He wrote an op-ed in 2016 calling for recreational MJ legalization, and during one visit to the Emerald Triangle in 2015, Newsom was cheered when he said he wanted to help protect the interests of small MJ farmers.

Newsom spent at least three years developing relationships and learning about California’s marijuana businesses, and he fostered a political image suggesting to many he would be a “warrior” – as one cannabis businesswoman put it – for marijuana industry interests.

Grading Newsom

But in recent months, conversations among MJ industry advocates in the California Capitol have turned more toward what they haven’t seen from Newsom: bold action to help stabilize a flailing legal market.

“I don’t feel like he’s failing, and I don’t think he’s getting an A+,” said Kristin Nevedal, chair of the International Cannabis Farmers Association, when asked to give Newsom a grade on MJ business issues.

Nevedal was also one of the stakeholders who worked closely with Newsom’s Blue Ribbon Commission.

Josh Drayton, communications director for the California Cannabis Industry Association (CCIA), said the Newsom administration has fallen short of what many of its members were hoping for, including support for issues such as lowering state cannabis taxes and persuading more municipalities to opt into the legal MJ industry.

“This is not the administration that we necessarily expected,” Drayton said.

Newsom on record

Since taking office in January, Newsom has largely remained mum on marijuana in general.

During that time, his press office issued three statements that included the word “cannabis” or “marijuana”:

  1. An announcement in his state-of-the-state address in February that he would redeploy National Guard troops to pursue trespass MJ grows on public lands.
  2. His February appointment of Nicole Elliott as his cannabis industry czar.
  3. His signature on a major marijuana reform bill in July.

Drayton, Nevedal and others emphasized there’s only so much that can be expected from a new governor, especially in his first year.

They also hailed the hiring of Elliott, an industry-friendly regulator from San Francisco, and said Lori Ajax, the chief of the Bureau of Cannabis Control, has done great work in developing relationships with the industry.

“Have I lost hope that (Newsom will) be an ally down the road? Absolutely not,” Nevedal said.

“But it’s a sticky wicket to step in with a brand-new administration. … I’m kind of feeling like this has more to do with a first-year administration (finding its footing) versus a failure to be an ally.”

Nevedal did acknowledge, however, there’s a feeling among many of her small farmer colleagues in Northern California that Newsom neglected to follow up on pledges made during the Blue Ribbon Commission years.

To live up to those promises immediately, he would have had to come “out of the gate swinging – which would have been really, really hard (politically),” Nevedal noted.

Mixed opinions

Others in the marijuana industry also had varying takes on Newsom’s performance to date on cannabis industry priorities, with some saying he’s doing as well as can be expected and others expressing serious disappointment.

“For me to be disappointed in Gavin Newsom’s approach to cannabis, I would have had to have a high expectation for him going into office. I never did,” said industry attorney Matt Kumin, who has worked on cannabis social justice issues for years.

He gave Newsom a “B” when asked to grade the governor on MJ industry issues.

Several other sources gave Newsom the same grade.

Industry consultant Ben Bradley echoed Drayton’s sentiment by saying: “He has not been the champion we were expecting.”

“I’m curious to hear, not just talking points, but what is their plan?” Bradley said, noting that Newsom’s administration hasn’t laid out much in the way of specifics on how it intends to replace the gray and black markets with a new, fully legal market.

But longtime political consultant Sean Donahoe said Newsom inherited a complicated and flawed regulatory system for which he’s not to blame.

“To say that he hasn’t delivered on expectations because he hasn’t fixed the unfixable is a lot of sour grapes,” Donahoe said.

“Perhaps we have false expectations of what’s achievable in politics.”

Elliott, the governor’s industry czar, was quick to push back on the idea that Newsom hasn’t performed the way a full-fledged MJ industry ally would.

“If the governor was not an ally, we would not be having this conversation,” Elliott said during a recent interview with Marijuana Business Daily.

She noted that Newsom created the job she holds because he wants to ensure legalization is implemented properly.

“The governor reflected his commitment to address so many of these issues simply by creating this position and by putting it in a space of economic development,” Elliott said.

She added in an email: “It’s unfortunate that CCIA feels the governor hasn’t done enough to show his support for this industry … As (he) has always indicated, getting to that end goal is a process that will take time.”

Elliott also pointed to Assembly Bill 97 as a major legislative victory for both Newsom and the industry, since the measure:

John Schroyer can be reached at [email protected]

7 comments on “What the marijuana industry thinks of California governor’s performance since taking office
  1. Rod Gass on

    California’s top politician has earned a C- grade.

    He faked his commitment to cannabis control. He was seeking election, he wanted the marijuana seekers to vote in his favor. Every bigtime politician seeking election becomes a rabid liar due to the enormous conflicts and supporters.

    Excess taxation and rejuvenation of prohibition are Newsom’s accomplishments so far. There’s a close scrutiny by the traditional cannabis culture of his real-world harms enacted. When his premeditated deceptions and falsehoods are accounted for, his club is populated by those who have prostituted themselves for an unworthy leader.

    His $64 has in effect, schemed cash fees and sanctions, against every cannabis/marijuana advocate in California. He’s spread the war of prohibition to cover both the legal and the original. All for what? He managed to grow a separate branch of government where a much kinder and thoughtful approach would likely have succeeded. He’s continuing a futile war against peaceful voters who understand his intent. Calling in the armed troops and spending many millions to vilify and harm a culture older than anyone alive is insane. He’s alienated 80% of California’s voters.

    A wolf in sheep’s clothing is Newsom.

    • Pat on

      I’ll go further: Newsom’s a crook. Big time. He makes small political plays to make it look like he’s good guy. But, behind the scenes; where the big money is being made, is where he likes to operate. But, it’s the manner in which he goes about this that is not only questionable; but likely illegal. He’s allowing himself to be part of decision making processes that he has no business being a part of. And not just in the cannabis space. And, THIS is what the FBI should be looking into. The fish rots from the head down. And this is one piranha that needs to be indicted and removed from office. Hopefully jailed.

  2. Joshua Mitchell on

    It seems governor Newsome was all for legal cannabis until becoming governor. Newsome needs to follow after the governor of Nevada & take cannabis off the drug test so people can get jobs instead of being discriminated against. But, nevertheless i’m not gonna say its ok for people to be high on their jobs when working either. Governor Newsome needs to pay more attention to this & for God sake lower taxes on Cannabis so people can afford it. In one’s opinoin an 3.5 gram should be the cost of a six pack of domestic beer. Cannabis is expensive & prices need to come down in general.

  3. Bud Green on

    The nut graf proclaims, rather vaguely, “…many in the sector had hoped that soon after Newsom was elected he’d quickly take up some tough issues facing licensed California cannabis firms.” The article goes on to quote a handful of industry types and the governor’s new cannabis business czar, asking them to provide comments on that same vague premise. It’s a time-tested journalistic formula, and the finished article is balanced, readable and informative as far as it goes.

    My only wish is that the author had dug a little deeper, yet there is plenty of time to do so in future articles. Is Newsom more accurately described as a champion of cannabis reform or a political opportunist with good timing? Either way, why would cannabis firms expect the governor to blaze trails for their fledgling industry in a Capitol filled to the brim with special interests and lobbyists?

    Donohoe’s comment re “false expectations” put it best. Cannabis leaders who have followed Newsom through the years know he’s a political pragmatist, not a “free the weed” libertarian. Any hopes that he would stand as a captain of cannabis industry while serving as governor were naive and misplaced from the outset.

  4. mike on

    seems nuttin ever changes. the road to a free legalized industry still has pissant small cities hanging back till one of them decides to open stores and then approvals ‘happen’, huge cash startup front money put up by hopefuls only to find bankruptcy or johnny law waiting if they try to open early thinking licensing is forthcoming or if licensed, then the backbreaking taxes that drive customers to the dark side. years into it with the brightest and best govs can offer and still, duh whadda we do now.

  5. Will Boynton on

    “Lower the taxes on cannabis”…. Hahahahahahahahahahaha.
    This jack-wagon is doing EVERYTHING in his power to wring out citizens for every cent to fund the massive shortfall of money needed for the bloated retirement packages enjoyed by our minimally productive state employees. In other words, his political base.
    He gives not done c**p about hard working people in ANY industry. He is nothing but a politician, first, last and always.

  6. Max on

    “…why would cannabis firms expect the governor to blaze trails for their fledgling industry in a Capitol filled to the brim with special interests and lobbyists?”

    Good question. I think this is more a matter of leaving money on the table. The commerce is being done anyway. Over-regulation and taxation have forced that commerce out of their market, so they get $0 on, what, ~75-80% of the cannabis business in the state?


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