Joey Pena

Joey has covered the cannabis industry as a freelance writer for Marijuana Business Magazine since 2016. He joined the team in 2018 as a full-time retail and infused products reporter. He was a journalist in San Diego for seven years and covered sports, breaking news, local and state politics, and business for daily and weekly newspapers, a weekly newsmagazine and a startup daily news website.


Articles by Joey Pena :

Is vertical integration the right approach for your cannabis business?

Kevin Currier has lost sleep over the prospect of vertically integrating his new marijuana business in Michigan.

A Michigan resident, Currier applied for a medical cannabis retail license in Grand Rapids while the state transitions to a recreational market.

But he often wonders whether vertical integration – having a cultivation and retail component to a company – would better position him for success.