Marijuana Industry Data and Charts

Actionable data for marijuana business owners

Chart: MJBizCon produces some eye-popping numbers

MJBizCon has quickly become a heavyweight in the event space, ranking as the fastest-growing trade show in the country and attracting more attendees than many mainstream industry gatherings.

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Chart: Most effective forms of advertising for cannabis businesses

Many marijuana business owners identified word of mouth and social media as the most effective methods of marketing/advertising for their companies, according to data gathered for the Marijuana Business Factbook 2017. Small marketing budgets, restrictions on certain forms of advertising and resistance from mainstream media platforms to accept cannabis-related ads mean marijuana businesses must find […]

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Chart: Medical marijuana patient counts surging in Florida

Despite a shaky rollout, Florida’s full-fledged medical marijuana industry is off to an explosive start. More than 30,000 patients have enrolled in the MMJ program since June – a 183% increase – and total patient counts will soon eclipse 50,000. Here’s what you need to know about the situation: Seventy-one percent of Florida voters approved […]

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Chart: 42% of marijuana business owners plan to expand into new markets

By Eli McVey Over 40% of cannabis business owners are planning to take their companies into a new market within the next year, according to a Marijuana Business Daily survey. Of the business owners intending to expand, the vast majority have identified opportunities in both the medical and recreational markets.

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Chart: Record first month of recreational marijuana sales in Nevada

By Eli McVey Nevada’s recreational marijuana industry is off to a blistering start, with early sales far surpassing the totals other adult-use markets posted their first few weeks. The development highlights how different approaches to the rollout of recreational marijuana – as well as unique market dynamics – can greatly influence early sales.

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Chart: Medical marijuana patient counts keep rising in Canada

By Eli McVey Canada’s medical marijuana program continues to surge, with 30,000-plus patients enrolling last quarter to boost the total count over 200,000. That marks three straight years of quarter-over-quarter patient growth for the program and a 168% increase from just one year ago.

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Chart: Percentage of cannabis business owners and founders by race

By Eli McVey

Think the cannabis industry is dominated by white business owners? It is, but perhaps not to the level many believe.

A Marijuana Business Daily survey found that 19% of respondents who launched a cannabis business and/or have an ownership stake in a marijuana company are racial minorities.

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Chart: Minorities occupy 17% of executive positions in marijuana industry

By Eli McVey

The percentage of minorities holding executive positions at cannabis businesses stands at 17%, according to a Marijuana Business Daily survey.

While many in the industry would like to see this number even higher, it’s greater than the average across all U.S. businesses as a whole.

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