Marijuana Industry Statistics, Data and Charts

Chart: Most wholesale cultivators competing on marijuana quality

Many wholesale cannabis growers choose to compete on quality, even while market forces favor growers who can reliably supply low-cost cannabis. Nearly half of U.S. cultivators are attempting to make high-quality flower their key differentiator, according to the recently released 2019 Marijuana Business Factbook. But with flower sales on the decline, the market likely will […]

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German sales of insurance-covered medical cannabis continue upward trend

Sales of insurance-covered medical cannabis continued to increase during the first quarter of 2019 in Germany, the largest market outside North America. In the first three months of the year, sales of reimbursed cannabis products totaled 24.5 million euros ($27.5 million), an increase of 7% from the fourth quarter of 2018, according to government data. […]

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Chart: Diversification enhances profitability of marijuana product manufacturers – to an extent

Makers of cannabis products are more likely to turn a profit if they offer merchandise across multiple categories – but that profitability declines if a manufacturer produces too many types of goods. For companies offering products across a single category, 27% described their business as profitable compared with roughly 50% of companies offering products across […]

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Ontario to hold lottery for 42 new recreational cannabis stores

Ontario’s plan to belatedly add more cannabis stories to its underwhelming roster of 23 authorizations is a sign the government is listening to industry and consumer feedback that the market can sustain – and requires – more outlets, according to experts. The Alcohol and Gaming Commission of Ontario will hold a lottery on Aug. 20 […]

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Chart: Sales of cannabis products spiked over Mother’s Day, Father’s Day weekends

Retail data reveals sales spikes in several marijuana categories over Mother’s Day and Father’s Day weekends, highlighting differences in gender-based cannabis gift-giving in states that have legalized adult use. Data from Seattle-based analytics firm Headset shows that sales increased 35% to 80% in several product segments over Father’s Day and Mother’s Day weekends in California, […]

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Chart: Ranks of US banks serving cannabis firms growing, but data may overstate true number

The number of financial institutions actively banking marijuana-related businesses in the United States is rising, but the true number is far fewer than U.S. Treasury data indicates, according to one industry executive. Data released by the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN) shows the number of banks and credit unions actively banking marijuana-related businesses […]

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Ontario cannabis sales see major boost from physical store rollout; BC sales drop

Adult-use cannabis sales in Canada’s largest consumer market more than doubled in April on the back of new store openings, representing “powerful evidence” of pent-up demand for regulated marijuana after months of stagnation, according to experts. Receipts of recreational-use cannabis products in Ontario totaled 19.6 million Canadian dollars ($15.1 million) in the month, recent data from […]

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Chart: Marijuana store density surpasses Starbucks & McDonald’s in many mature cannabis markets

As competition between cannabis retailers grows, so does the number of stores in mature markets, where the relative density of marijuana shops has surpassed that of Starbucks in many. The recently released Marijuana Business Factbook estimates that in Denver and Portland, Oregon, for example, marijuana retailers outnumber Starbucks by close to double, while in Anchorage, Alaska – […]

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Chart: Massachusetts recreational marijuana sales approach $140 million

After six full months of operations, Massachusetts adult-use marijuana sales continue to rise, with aggregate sales approaching $140 million through the last week in May. The market enjoyed a solid launch the week of Thanksgiving 2018, and Massachusetts retailers have seen average month-over-month sales increases of 21% between December 2018 – the first full month of […]

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Aurora, Canopy are Canada’s ‘most reputable’ cannabis firms, survey finds; others rank far behind

Alberta-based Aurora Cannabis edged out Ontario’s Canopy Growth as the most reputable marijuana company in Canada, according to a first-of-its-kind survey by market research firm Leger. The survey – conducted from December 2018 to February 2019 – reflects the reputations of cannabis producers in the opening innings of legalization. The marijuana companies were included as […]

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Chart: Retail marijuana sales surpass Fortnite video game, closing in on Taco Bell, NFL

With revenue of $8.6 billion-$10 billion, 2018 sales of legal recreational and medical cannabis in the United States topped spending on e-cigarettes, the Fortnite video game and Goldfish crackers combined. The data – published in the 2019 edition of the Marijuana Business Factbook – highlights how quickly the legal U.S. marijuana industry has grown. It now […]

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