Marketing and branding
The general lack of sanctioned cannabis festivals – or some other form of civic celebrations other commodities and industries enjoy – is another demonstration of how regulated marijuana still doesn’t enjoy the same official embrace extended to other retail and hospitality sectors.
Speaking at MJBizCon “offers a chance to share insights and strategies that empower others to elevate their businesses and the cannabis industry as a whole.”
Keeping up with industry trends while maintaining quality is crucial for cannabis businesses navigating a rapidly shifting landscape.
Canadian cannabis producer Organigram Holdings has rebranded to Organigram Global as it seeks to expand its presence in the international market.
Medical marijuana dispensaries are multiplying rapidly in Washington, D.C., as regulators convert “gifting” shops that were operating under Initiative 71.
Expanding a marijuana brand across international markets is a thrilling and challenging endeavor.
The best cannabis brands find ways to connect, knowing their audience will choose brands that help them feel good about themselves, their communities and decisions.
