‘Psychographic, not demographic’: 4 things to know about wellness-minded cannabis shoppers
Marketing cannabis products to wellness-minded consumers isn’t as simple as wrapping the same old products in soothing colors.
Marketing and branding
Marketing cannabis products to wellness-minded consumers isn’t as simple as wrapping the same old products in soothing colors.
Canadian marijuana insiders say a new federal “cannabis strategy table” bringing together industry leaders and government officials will be an opportunity to discuss key concerns such as excise taxes, marketing restrictions and THC limits on edibles and beverages.
The New York Cannabis Control Board signed off on 16 more conditional adult-use marijuana cultivation licenses along with a slew of proposed industry rules.
U.S. health authorities on Thursday ordered three hemp companies to stop marketing CBD products for animals, warning that the cannabinoid might not be safe for them or the food supply.
Registration for MJBizCon 2022 is now open, as the world’s largest cannabis business event prepares to welcome cannabis industry professionals back to the Las Vegas Convention Center on Nov. 15-18.
Canopy Growth Corp. dissolved the Social Impact and Advocacy team, which led the company’s environmental, social and governance (ESG) strategy, during its latest round of cost-cutting layoffs.
Actor Sacha Baron Cohen dropped a lawsuit against Massachusetts marijuana cultivator and retailer Solar Therapeutics, which featured his popular “Borat” character on a highway billboard without permission.