Marketing and branding
The flavor stars of the cannabis world, terpenes, are moving out of the realm of die-hard marijuana enthusiasts and becoming better known for the role the compounds play in the taste, aroma and mouthfeel of products at all THC levels.
Marijuana industry marketing and loyalty company Springbig plans to go public by way of a merger with Tuatara Capital Acquisition, a special purpose acquisition corporation (SPAC).
Google is a powerful tool for businesses, and ranking among the top three in a search can bring an influx of sales. Unless you’re selling marijuana or hemp.
The modern marijuana industry is nearly three decades old.
The first wave of industry pioneers – those who fought federal and local crackdowns and persevered through IRS audits and threats of civil asset forfeitures by U.S. attorneys – have been slowly handing the reins of the industry over to a new generation.
The inclusion of delta-8 THC in the U.S. Drug Enforcement Administration’s “orange book” of controlled substances in May 2021 left manufacturers, retailers, consumers and even attorneys scratching their heads.
Sending promotions for cannabis concentrates to a longtime shopper who buys only flower is not just a waste of resources.
