Twitter’s ad move marks notable shift in US cannabis marketing

Twitter’s new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the sector and could nudge other digital advertising platforms to rethink their prohibitions on cannabis promotions, industry insiders say.

Image of a marijuana leaf with a Twitter blue background on a cellphone with the Twitter bird flying away.

Twitter to allow ads for cannabis, THC products in United States

In a major policy shift, Twitter is allowing “approved” and state-legal cannabis companies and other advertisers to post ads in the United States for regulated THC and CBD products, accessories and services, the social media platform has disclosed.

Image of a cell phone home screen showing social media apps.