Marketing and branding
A medical marijuana patient in Arkansas is suing three medical cannabis cultivators and a lab in the state, alleging products made and tested by the companies had less THC potency than what was advertised.
Canada-based global marijuana company Atlas Global Brands signed an “exclusive international licensing agreement” with hip-hop artist Calvin Broadus Jr., better known as Snoop Dogg.
Twitter’s new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the sector and could nudge other digital advertising platforms to rethink their prohibitions on cannabis promotions, industry insiders say.
In a major policy shift, Twitter is allowing “approved” and state-legal cannabis companies and other advertisers to post ads in the United States for regulated THC and CBD products, accessories and services, the social media platform has disclosed.
Brand health is a toolkit that tells marketers objectively how well their initiatives are performing, not just in terms of sales but rather what is resonating with consumers.
Maryland lawmakers introduced adult-use cannabis legislation that would give medical marijuana operators in the state an advantage while also aiming to create equitable opportunities in the industry.
With the start of a new year, cannabis companies across the country are tweaking their business models to meet changing laws and regulations that could affect sales and how they run their operations.
