In the latest sign of the cannabis industry’s mainstream acceptance, professional motorcycle racer Johnny Rock Page has accepted the Hemp American Media Group as a sponsor. The partnership marks the first time a professional racer has ever been sponsored by a marijuana-related business, the group said in a press release.
The sponsorship is for Page’s 2016 MotoAmerica Superbike season, which should earn Hemp America lots of attention. The MotoAmerica season opens April 8 at the Circuit of the Americas track in Austin, Texas, which can hold up to 120,000 fans. The nine-race season will also be televised on the beIN Sports Television Network.
Last October, Cresco Labs, a marijuana cultivator and processor in Illinois, sponsored the Chicago marathon, while an increasing number of professional athletes have either gotten into the cannabis industry, or have spoken out in favor of marijuana legalization.
“In the near future I see professional sports teams and athletes getting sponsored regularly by marijuana-related companies as well as frequent product placements and endorsement deals in show business,” Colby Ayres, co-founder and marketing director of Hemp American Media Group, said in a statement.