In the latest sign of the cannabis industry’s mainstream acceptance, professional motorcycle racer Johnny Rock Page has accepted the Hemp American Media Group as a sponsor. The partnership marks the first time a professional racer has ever been sponsored by a marijuana-related business, the group said in a press release.
The sponsorship is for Page’s 2016 MotoAmerica Superbike season, which should earn Hemp America lots of attention. The MotoAmerica season opens April 8 at the Circuit of the Americas track in Austin, Texas, which can hold up to 120,000 fans. The nine-race season will also be televised on the beIN Sports Television Network.
“In the near future I see professional sports teams and athletes getting sponsored regularly by marijuana-related companies as well as frequent product placements and endorsement deals in show business,” Colby Ayres, co-founder and marketing director of Hemp American Media Group, said in a statement.